It's always a wonderful thing to be able to go behind the scenes of a publishing house, especially one open and warm as Penguin Random House. During the RWA Conference in July of 2015, I was very lucky to be invited to a cocktail party at the offices and was fascinated by this entire set-up. I had to know more, so after sending a short note to editor extraordinaire, Sue Grimshaw, I was hooked up with Erika Seyfried, the Assistant Director of Marketing, Digital Publishing, who invited me to visit the Penguin Random House offices on February 26th. I was so very excited since many of my favorite authors are with Penguin Random House, like Samantha Kane, Bronwen Evans, Heather Graham and Julie Kenner, just to cite a few.
I was greeted at the door by Erika and was introduced to Ashleigh Heaton, Digital Marketing Assistant. Many bloggers and reviewers may know these ladies names as they are the ones who send out review requests and information for the upcoming titles. Being welcomed into their world was a great experience. Seeing shelves filled with favorite titles and observing how much these two women really enjoy their jobs is a pleasure.
During my visit, Erika and Ashleigh gave me the grand tour and I was introduced to Matt Schwartz, VP, Director of Digital Strategy & Associate Digital Publisher, who gave me a fascinating inside on his very important job of understanding the trends in the publishing industry's digital marketing. Matt has been in the industry for over 15 years and hearing about his experiences and what he does was very informative. So much goes on behind the scenes.